Web Information Architecture

by John Kneiling


Web Information Architecture is the design and organization of a Web site's data, indexing navigation to support browsing and searching and to guide Web users to the site.
Retailers, financial institutions, telecoms, manufacturers, insurance and other industries use these sites to strengthen and maintain relationships with customers, employees and other Business organizations.
This seminar teaches delegates how to apply tools and technologies that organize information structures and classes and create search and navigation schemes, Business vocabularies, taxonomies and ontologies.
Delegates will learn to create Information Architectures for B2C, B2B and B2E Web sites that are well organized, useful and easy to use.
A special section focuses on using aggressive tactics to attract traffic to Internet and Intranet Web sites.

What you will learn

  • A step-by-step methodology for developing and implementing a Web site's Information Architecture
  • How to define your site's mission, vision, budget, timeline, audiences, content and functionality
  • How to see a Web site from the perspective of a user's needs and expectations
  • How to organize information structures and schemas
  • A detailed process for labeling and classifying information
  • How to understand the way people really search
  • How to choose a strategy for making a Web site "browse-able"
  • Tools and approaches to capture ideas that drive the Information Architecture
  • Blueprints for producing of the site
  • Vendors and products for all aspects of Web Information Architecture

Main Topics

  • The customer experience
  • What is Information Architecture?
  • The design process
  • A user-based grouping process
  • Structure and navigation design
  • Attracting traffic: external search design
  • Site search design: internal search
  • Producing the Web site: implementation
  • Web Metrics
  • Digital Asset Management (DAM)
  • Web Content Management (WCM)
  • Web site development and management strategies