Integrating Business Intelligence Into The Enterprise

by Mike Ferguson

Description

This new two-day seminar is intended for data warehouse development staff and IT architects who wish to exploit the business intelligence (BI) produced by data warehousing systems to gain a competitive advantage and to improve the efficiency of business processes by integrating business intelligence into enterprise systems.
The seminar takes an in-depth look at the technologies that support such integration, and the business intelligence techniques that can be used to increase customer value, enhance front-office customer sales and support, and improve the efficiency of business operations.

Main Topics

• Architectures for integrating data warehousing and BI into enterprise systems
• Selecting BI technologies and tools for building the intelligent business
• CRM analytics: integrating customer intelligence into front-office business operations
• Using BI for business performance management (BPM)