Maximizing Return on Investment with your Web Systems

by Zach Wahl download a PDF brochure

Description

Information is one of the most value commodities an organization may possess. However, organizations consistently waste money through the poor management, retention, and findability of that information. These issues are even more evident on externally facing Websites and eCommerce sites, where findability problems translate to lost opportunities for revenue. This presentation will take lessons learned from over 200 Web information management deployments and offer the Best Practices to design, manage, and operate your internal and external Web systems and the information within them. Topics covered will include usability design, end-user focused requirements gathering and design, taxonomy design, governance, content management and tagging, search, and governance. The presentation will use a number of Case Studies in order to illustrate what it takes for you to understand and improve the return on investment of you intranet and internet sites.

What you will learn

The end-to-end process to assess, design, and implement improvements to your Web systems
Strategies to identify cost-savings and revenue generation as well as recommendations on measurement of return on investment
Best Practices and methodologies for the critical design considerations of your systems, including user-centered design, taxonomy and metadata design and tagging, and project and content governance
Complete case studies from other organizations that have realized return on investment through improving their Web systems

Main Topics

Introduction to Web Design and Management
Measuring and Improving Return On Investment
User-centered design
Taxonomy and Metadata
Navigation redesign and testing
Content cleanup methodologies
Content management and migration
Project, system, and content governance
Web system technologies review – Commercial off the shelf (COTS) and Open Source Options
Case Studies
Review of best practices and lessons learned